Birmingham, Ala. – July 19, 2022 – Financial wellness fintech company Immediate announces its partnership with Landing, the company behind the first membership for flexible apartment living, providing more than 445 Landing employees nationwide with  earned wage access (EWA). 

Led by Birmingham natives, the two rapidly growing startups have experienced remarkable expansion, with Immediate experiencing over 600% YoY growth and Landing, led by Shipt Founder Bill Smith, growing from nine cities in 2020 to over 375 cities today. This partnership represents the expanding technology ecosystem in Alabama and recognition of the state as a ripe place for innovation and opportunity.  

“Working with another high-growth Birmingham-based startup is exciting for us as we look forward to continued growth and expansion,” said Matt Pierce, Immediate Founder & CEO. “Landing serves as an incubator of innovation and will drive over 800 new jobs to Alabama in the coming years. Immediate is excited to provide financial wellness benefits for those employees in the form of earned wage access.” 

“In the same way Landing makes it possible for its members to reach their goals through flexible living, Immediate offers businesses the opportunity to help employees meet their unique financial needs with earned wage access,” said Bill Smith, Landing Founder & CEO. “Partnering with Immediate means that our dedicated team members across the country will have even more financial freedom than ever before.”

Both companies are working to solve residual corporate challenges in a post-pandemic landscape, as the workforce shortage continues. The primary offering from Immediate, EWA, is in growing demand, as a recent survey confirms: 80% of employees said they would prioritize an employer that offers EWA when seeking new employment.  

After relocating its headquarters to Birmingham in 2021, Landing is committed to bringing jobs to the region. Landing is capitalizing on the surge in remote work by providing flexible living experience and freedom to move around without strict leases and security deposits. Offering potential employees EWA will contribute to driving top talent to the Magic City. Securing Landing as a customer takes Immediate closer to its mission of improving the financial well-being of one million American workers by 2024 by providing on-demand access to earned wages and financial wellness resources.  

To learn more about earned wage access and Immediate, visit


About Immediate 

Immediate partners with employers to provide their employees with wages that have been earned but not paid, whenever they are needed. With seamless time tracking and payroll integrations, same-day and next-day bank transfers, and the ability to put earnings directly on a debit card, Immediate is working to improve financial wellness and eliminate cycles of debt for employees by allowing them to access their hard-earned wages. To learn more, visit 

About Landing 

Landing is changing the way people live. It offers its members an industry-first all-inclusive, flexible living experience via a subscription. Members have access to a network of carefully curated furnished apartments with an on-call concierge service and a host of additional amenities. Landing apartments are currently available in 375+ cities across the United States and growing. The company was founded in 2019 by Bill Smith. For more information, visit

​​Media Contact 

Carly McGavin